JS EXCEL FLOORING
What’s the formula for a happy customer? The answer is something that JS Excel Flooring president and owner, John Samperi, has been refining over the course of his nearly 20 years in the industry.
“You have to provide the right product for the right person for the right budget,” Samperi says. “That requires thoughtful service and education, not a high-pressure sale.”
Excelling at Flooring
What started as a floor installation company eventually expanded to include a retail store specializing in overstock flooring. Expertise in installations, product, and value led to establishing a high-end retail store and showroom, much to the delight of customers. Located in Webster, this space focuses on hardwood, luxury vinyl, and engineered hardwood floors, along with different finishes and oils.
The Customer Experience
Even though there are a range of price points and products, customers know the showroom consists of quality selections. This eliminates a customer having to sort through the mental calculus of balancing quality with budget. Every option carries a reputation of excellence and manufacturer warranties.
Sales representatives receive training from distributors and often carry specialized knowledge in a particular type of flooring. Sharing this knowledge with customers allows them to confidently select the ideal product for their needs.
Products are always evolving and Samperi says that quite often people come in thinking they want one type of flooring but get excited upon learning about other options.
Installation Efficiency
Once a product is selected, JS Excel Flooring performs the installation itself and backs that work with a lifetime guarantee.
Samperi explains, “Many stores use a third party for the installation. Not us. We handle everything from beginning to end.”
Keeping the installation process in house means projects are completed in a smooth, continuous block of time. Customers are never stuck with days of inactivity with unsightly messes.
“We want a customer to be nothing but happy. That’s our philosophy,” Samperi says.